Funny Gifs That We Can Use in Out Presentaition
GIFs have become an indispensable role of our social media interactions, but did you know that GIFs have been around for three decades?
In 2012, GIFs celebrated 25 years of being on the internet, and they are now over 30 years sometime! We can't wait to see how GIFs evolve in 2018 and across.
In this postal service, we'll take a look at examples of cool GIFs that accept become viral over the years and a list of practical tips on how to use them in your marketing campaigns.
You tin can view the visual summary of this post below or click here to read a more detailed explanation of each section.
How to Use Cool GIFs in Your Marketing
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What are GIFs?
The acronym GIF stands for Graphics Interface Format. In 1987, Steve Wilhite and his team of developers at Compuserve created the first GIF. His "flight aeroplane" paved the way for the GIF phenomenon.
TIL the get-go Gif created was an aeroplane
In the beginning, GIFs were simple moving images that could be placed on any kind of groundwork and were really quite small. Now we have GIFs in all sorts of styles, from video-clip GIFs to optical illusion GIFs and more.
Early on GIFs, like the one below from the Geocities era, evolved forth with the advocacy of social sharing websites like Geocities, Myspace, and later Imgur and Tumblr, which are the platforms that launched GIFs into the online mainstream. GIFs are now in our messaging apps, in our email providers, and we can even create our own cool GIFs in the blink of an centre.
If you visit the well known GIF site Giphy , you volition find all sorts of GIFs that can exist downloaded or embedded on your website. You tin even share direct to social media from Giphy, making it even easier to send a GIF to your friends and followers.
The Battle Over Pronunciation
One of the nearly memorable aspects of GIF culture is the online battle over how the word is pronounced. In 2012, the yr that the GIF turned 25, Mr Wilhite was awarded a Lifetime Accomplishment laurels at the almanac Webby Awards. As office of his credence spoken language, he declared that the proper way to pronounce GIF is with a soft g.
This means that GIF is meant to sound like JIF, the peanut butter.
There are even GIFs on how to pronounce GIF!
Everyone know Bugs Bunny is cooler
Different Kinds of GIFs
Since GIFs take evolved so much over the years, it'due south but natural that dissimilar types have arisen. Some GIFs are better for messaging, others are ideal for blog posts and presentations and others are regarded more every bit GIF fine art. Allow'south have a look at the different types of GIFs.
Reaction GIFs
Reaction GIFs are mostly used in messaging and commenting. Instead of typing a response or sending an emoji, users can send i of thousands of reaction GIFs available right within the messenger dashboard. Most reaction GIFs are bits and pieces of videos or movies looped into a GIF. The near memorable are those that include celebrities, such every bit this i which means: "I'm only here for the comments."
This is the animated image of Michael Jackson eating popcorn being uploaded and so that I can share my opinion on an event which doesn't touch on me, merely which is affecting many people on imgur.
Reaction GIFs make up an entire section on the Giphy website. The listing includes reaction GIFs with animals and also featured reactions. It's no surprise that these are the virtually loved GIFs on the internet present.
Charles Trip the light fantastic toe applause GIF
Analogy and Cartoon GIFs
These are GIFs that were illustrated specifically to be turned into a GIF. The illustrations are animated to await seamless and are usually quite colorful and brilliant.
This GIF was very popular when David Bowie passed away.
RIP David Bowie. I tin can't believe he's dead.
Optical Illusion GIFs
Optical illusion GIFs are similar to illustration GIFs but have an added bonus that the illustration is an optical illusion. These are regarded more than as fine art GIFs.
GIF Art
When GIFs first appeared during the early years of the cyberspace via Myspace and other social sharing sites, digital artists started playing with the .gif format to create cool GIFs of their own. There were even digital art exhibitions solely about GIF art. Nowadays, GIF art is found right along reaction GIFs on sites similar Giphy.
Cinemagraphs
These absurd GIFs are quite special. They are not like the normal GIFs in the sense that they look more similar a photograph simply with an added bonus. These moving images are basically a photograph with a section that moves incessantly in a loop, giving a feeling of being stuck in a magical moment in time.
The beginning cinemagraphs were created by Kevin Burg and Jamie Beck in 2011. Cinemagraphs were first created every bit GIFs but later as HTML5 video for a higher quality image. Both formats work fine for cinemagraphs.
Branded GIFs
These are GIFs which are specifically created by a make to apply in their digital marketing campaigns. It can be any kind of GIF! Most brands utilize them to showcase products or a special event such every bit a big auction.
Different Ways to Use Cool GIFs in Marketing
In that location are enough of ways in which your brand tin brand use of GIF marketing. You lot essentially have ii choices equally to what kind of GIF to use. Either employ a GIF that you can source from Giphy or create a special i for your make.
RELATED: Everything You Need to Know Well-nigh Emoji Marketing
When Choosing a GIF from Giphy
Just like with all other marketing styles, yous have to consider the following things when choosing a GIF:
- Does it friction match your message?
- Does it match your visual branding style?
- Is it appropriate, not only for your make but too for the message it conveys?
- Is information technology visually appealing? GIF fails can be deadly!
- Does it follow legal standards ? A largely recognized brand might not desire to use reaction GIFs with celebrities in them.
For example, this GIF could easily be used by a bakery or a sandwich cafe:
When Creating a GIF or Hiring a Designer
In that location is a lot more artistic freedom when it comes to creating your ain GIF. The looped blitheness can be designed specifically to portray something near your brand that you lot would like to bring attention to.
These are the things to consider when creating your own GIF for a marketing entrada.
- What aspect of your business is peculiarly appealing and could be turned into an interesting GIF?
- Is at that place a product or group of products y'all want to showcase?
- Is there something nearly your brand that y'all would like to phone call attending to? Animating it would do exactly that.
- Is there an important sale or promotion happening?
Sprout Social created a GIF to showcase their new app. This is a perfect way to use a GIF to show how an app works.
How to Utilize Cool GIFs as Part of Your Marketing
Autonomously from sending a GIF in an e-mail newsletter to your subscribers, there are other creative ideas that you can comprise into your GIF marketing:
- Organize a GIF contest in which your customers use one of your products to create a GIF.
- Share GIFs from Giphy to catch their attention on social media. Twitter gets great results when you lot use GIFs. Be conscious of the legal aspects of reaction GIFs if you have a big brand.
- Create a cool GIF that shows off your make's personality and put information technology upwardly on Tumblr, Giphy or Imgur for everyone to see and share!
Check out the Tumblr account for Denny's Diner. This GIF is one of the favorites of all time from the vast collection of Denny's GIFs.
- Create a cinemagraph that showcases a detail from your product in a special manner. Bank check out this cinemagraph entrada past Stuart Weitzman. These were designed by the original creators of the cinemagraph.
- Use a complimentary source cinemagraph way GIF on your website instead of a photo, it takes up less infinite and besides less time to load.
- Use a "Play The Gif" GIF, either shared from the Play The Gif Social Media sites or contact them for a branded option.
- Become the extra mile and use emojis in your branded GIFs. Emoji marketing is huge right at present and it's not going anywhere. Check out what General Electrics is doing over at Emoji Scientific discipline!
- Send GIFs in Thank you Tweets. A "Thanks Tweet" is a response tweet to someone who shared something of yours and mentioned you. Thanking people on Twitter has ever been a proficient idea—using a GIF is fifty-fifty better!
Cheers for sharing! 🙂 pic.twitter.com/0FWc0TeH6g
— Visme (@VismeApp) February 7, 2018
- Include GIFs in an infographic. Creating infographics for blog posts has become an of import visual strategy that is notwithstanding growing steadily. As yous know, nosotros dear infographics hither at Visme! This is an article we published that explains how to utilize cool GIFs in an infographic:
- Create a GIF version of your logo. This is a new way to become your logo seen online. It can be uploaded as a video file in the header department of your Facebook Page or used as an email header for your newsletters. Of grade, it can also exist used on your website.
Apart from all the ideas nosotros simply gave you, there is always the easy option of using GIFs on social media. Hither is a rundown on how to employ GIFs on your favorite social media channels.
Using GIFs on Instagram
Instagram doesn't let you post .gif format files, only still photos or videos. The way around this hurdle is to install the Giphy app on your phone and share images from in that location onto your Instagram business relationship. The app simply turns the GIF into a video file and voila! Yous've posted a GIF on Instagram.
This is my Instagram post with a GIF in which I talk about writing this commodity:
Using GIFs on Facebook
There are a few means in which GIFs can be used on Facebook. GIFs are incorporated into Facebook and are like shooting fish in a barrel to use.
- Post a GIF directly from the update window. GIFs are an option along with photos and stickers.
- Post a GIF as a reply to a photo, video or another GIF.
- Post a GIF in a comment thread.
- Send a GIF in a message
If using your ain custom GIF, add together it as a .gif format paradigm or video file in a mail, a reply or a message.
RELATED: Why Yous Should Focus Your Marketing Efforts On Mobile Ads and Social Media
Using GIFs on Twitter
GIFs on Twitter are but as easy to utilize equally GIFs on Facebook. They can be included in Tweets and in Replies, direct from the tweet window. If using a custom GIF, simply upload from your computer.
How to Make GIFs
Making your ain GIFs couldn't be easier!
Online Options
The ii biggest sites for like shooting fish in a barrel and fast GIF creation are Giphy GIF Maker and Make a GIF .
Both accept options for uploading a grouping of images or creating a video clip. You can also upload from a URL or from Facebook and YouTube. Make a GIF has an "upload from webcam" selection likewise.
If you lot don't want to upload anything, Giphy has some in-site cosmos tools too. These are of course limited, simply tin can exist fun equally well.
We created this GIF in less than five minutes with Giphy:
With a Designer
If you aren't exactly tech savvy or don't experience like you have the time to make a GIF yourself, y'all can as well hire a designer (or GIF expert) to create a customized GIF for your brand. About graphic designers should be able to create a branded GIF for your business concern.
If you love the cinemagraph fashion GIF, yous tin contact Kevin and Jamie at Cinemagraphs . They offer specialized cinemagraph creation for brands. You just accept to get in contact via their director through the website.
Bonus (and Funny) GIF Trivia
GIFs are funny petty things, and likewise a bit elusive for some cyberspace users. Yahoo Answers is total of this detail question:
"My printer won't print GIFs properly?
I retrieve I'chiliad doing something incorrect considering whenever I impress my animations, they don't motion. Am I doing something wrong?"
This question was asked so often that a creative genius idea of a way to really "print" GIFs. He created the GifBook:
Cheque out the best GIFs of 2017 !
Over to You lot
How will you incorporate cool GIFs into your marketing this yr? If you are already using GIFs in your marketing, we'd love to run into what yous have come with! Let u.s. know in the comments department below.
Source: https://visme.co/blog/cool-gifs/
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