What Kind of Description Needed in an Etsy Shop About Art
How to Craft a Killer About Department
Telling the story backside your business can create a connexion with customers – and boost your visibility. Learn how Etsy sellers are doing only that.
By Julie Schneider Sep 30, 2016
When Forbes staff writer Hollie Slade was researching a story nearly running a small-scale business from home, she went to Etsy to observe shop owners to profile. Specifically, Holly was looking for store owners with at least three staff members. After perusing the Nearly sections of several shops, she institute Bread and Badger, a sandblasted drinkware shop owned by Amanda Siska. Amanda describes her calm workshop and lists her shop members in her About section, which landed her a spot in Slade's published story, "Running a Startup from Home: The Proficient, the Bad and the Ugly."
Your store's About section gives y'all a gamble to tell the story of your business. An informative and captivating Most section can help build a devoted following of customers. It can as well spark unexpected opportunities, including press coverage, collaborations and new opportunities. Amanda reported a spike in traffic fromForbes readers in her Store Stats. She notes that her social media fans were duly impressed. Being featured in the story, she says, has had "a lot of bear upon in establishing our credibility as a shop."
But figuring out the best manner to put your store's story into words — and images — might seem daunting. With that in listen, hither are four tips to get y'all started.
1. Tell Your Shop'due south Origin Story
The best About sections feature a memorable story that describes how the store owner got started. Sharing fundamental backstory details, including the initial creative spark, notable milestones and how your business concern has evolved, tin can help shoppers (and whoever else may be reading your About department) connect with your brand on a personal level. On Bread and Badger'southward About section, Amanda describes how she dreamed of being a tattoo artist earlier discovering that glass engraving is similar in technique, but, she writes, "without sterilization and possible regret." Amanda also describes how her married man, Sean, quit his twenty-four hour period job to assist her expand the Portland, Oregon-based business organization. If you develop a case of writer's block when you sit down down to write your story, imagine yous're explaining it to a customer at a craft fair or to a new acquaintance. And then, put those words to paper.
2. Obsess With Beautiful Photos and Video
High-quality images are another key to great Most sections. This is your chance to requite customers a behind-the-scenes look at your company, and so include images of yourself practicing your arts and crafts in your workspace. If you're hoping to concenter printing coverage, be sure to upload five professional-level, high-resolution photos (measuring at least 1,400 pixels broad) and a Shop Video. This shows you'll be set up with the good stuff if the printing comes a-knocking. If hiring a photographer isn't in your budget, take your ain publicity-prepare photos and organize a photograph shoot on a upkeep by using readily available elements like flattering natural low-cal, elementary backgrounds and props for context. For video product tips, read How to Brand a Shop Video With Your Smartphone.
3. Show Off What Makes You Unique
Highlight unique materials, product processes and anything else that might help your shop stand out. For instance, on Bread and Badger'due south About section, Amanda explains how she and her hubby do their own sandblasting in their garage using a CrystalBlast cabinet and 60-gallon air compressor. She describes their hands-on personalized approach to creating each production — from turning original drawings into finished glassware. "We brand our ain photograph-emulsion stencils from Amanda's artwork, and apply one to each item, so mask the backs," Amanda and Sean write on their About department. They use photos and a Shop Video to show the sandblasting process in action.
Across the globe in Vilnius, Lithuania, Inga and Kestas from Bure Bure Slippers use their About section to explicate how they source wool from their herd of Skudde sheep and use ancient felting techniques to create their line of shoes and slippers. They paint a vivid flick of their mountainous rural organic farmstead through hitting images, and connect the dots from their free-grazing flock to a finished pair of cozy footwear.
4. Meet and Greet
When you include photos and information about you and your store members on your Well-nigh section, you put a friendly, approachable face on your concern. On her Nigh department, Valerie Lloyd, founder of Seattle-based vintage arts and crafts supply shop Smiling Mercantile, writes: "I like to retrieve of the Grinning Mercantile equally an sometime-time Full general Store with friendly and reliable folk working behind the counter. I source quality arts and crafts supplies from all over the world, and peculiarly enjoy finding special vintage-manner items that inspire nostalgia."
Bread and Badger's About section includes a grin epitome of Amanda Siska and the names and photos of her husband and their two administration. It also links to Bread and Annoy's website, Facebook and Twitter accounts, encouraging people to interact with the business organization in a variety of means. "If we were a brick-and-mortar storefront, I would be sitting in the store talking to people and they'd exist able to walk right up and talk to me," Amanda says. "I want customers to know almost me, my business and even my family. That'southward the kind of thing that I would talk nigh if they were to see me in person, so I don't need to be too shy almost that online either."
What are your tips for telling your shop'southward story? Share in the comments beneath.
Source: https://www.etsy.com/seller-handbook/article/how-to-craft-a-killer-about-section/22636178725
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